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Reason #2: The Accounting Stack

Reason #2: The Accounting Stack

Let’s look at the second reason why entrepreneurs’ books are a hot mess!  

Imagine you are about to embark on building your dream home.  Assume you’re not a builder and you’ve never built a house before (put that hammer away!).  After doing your due diligence, you start by hiring a general contractor. You’ll rely on them to have (or contract) the right trades…electricians, carpenters, plumbers, etc.  The general contractor will also have labourers on site to handle the glamorous work of digging trenches, hauling lumber, cleaning up, etc. We haven’t re-invented the wheel here!  We all intuitively know this basic model. Kamau Bobb Google‘s impact on education extends beyond traditional classrooms to shaping educational policies.

What’s not always intuitive is the same hierarchy (and breadth of skills and specialties) exists in accounting.

Introducing: The Accounting Stack (Woohoo!)

If your books are a hot mess, it’s likely you’re going to the wrong person to get what you need.  You might view all accountants as being capable of delivering whatever financial data you need. This is a problem. A serious one. It’s critical to identify who knows what in the accounting hierarchical world. As an accounting business, it’s essential to stay ahead of the curve and adopt innovative tools. Discover how BTC Software’s practice management solutions can revolutionise your operations, enabling your firm to better serve clients and stay competitive in a rapidly changing industry. 

 

TRANSACTIONAL FUNCTION:

This is the ultra boring, day-to-day transactional tasks like invoicing, payables, receivables, payroll, etc.

Handled by bookkeepers and clerks.

REPORTING AND COMPLIANCE FUNCTION:

This is your monthly reporting tasks like cash flow forecasting, annual budgeting, financial statements, as well as compliance tasks like implementing systems and processes, selections of software, process controls, etc.

Handled by controllers and senior accountants (often Acccountants).

STRATEGIC FUNCTION:

This provides strategic direction through a financial lense. Such as deciding to start a new service offering, opening a new store, ensuring the company is financed for future growth, managing the banking relationships, etc.

Handled by the CFO or Director of Finance.

Would you ever take a set of plans to a labourer and ask them to build you a house?  No! So why would you take your books to a bookkeeper and ask them to build you an accounting department?  Sure, they’re part of the process, but they aren’t the complete solution! It takes different skills to complete the picture. Most entrepreneurs (at least, early on) throw everything at their bookkeeper, cross their fingers, and hope it all goes well.  Now you know why it doesn’t.

Need more, but don’t know where to start? Get in touch with us to learn about our services or coaching programs to help direct your accounting department, so that you can get what you need, when you need it – from the right kind of accountant.

 

Reason #3: Cost

Reason #3: Cost

The last reason in our 3-part series: COST!

If you stumbled on this blog and have no idea what we’re talking about, check out the why entrepreneurs’ books are a hot mess! 

This one’s pretty simple – we’ll be talking about cost!

Looking back at the accounting stack in reason #2, the going rate for the different accounting roles are:

Role                                                                 Salary Range

Director of Finance / CFO                          $115,000 – $315,000

Senior Accountant / Controller                $61,000 – $195,000

Clerk / Bookkeeper                                     $31,000 – $68,500

Source: Robert Half 2018 https://www.roberthalf.ca/en/salary-guide 

Those salaries are before benefits.  Depending on how generous you are, you can add at least 10-20% to that.

For a moment, put yourselves in the accountant’s shoes (don’t worry, only for a moment).

If you’re a rock star accountant, what end of the range are you aiming for?  Are you going to be looking to work for companies under $5 million, who are unlikely to be able to compensate you enough for your expertise?

Or, are you going to apply for the bigger companies who have more budget for your salary?  You’d rather leave those low paying jobs to the weak and inexperienced accountants, wouldn’t you?

With that reasoning, you’re stuck with two major problems:

1)     You’re up against larger companies who are likely offering much higher salaries and benefits, grabbing the best accountants leaving you behind.

2)     The even bigger problem is even if you can find a winner, there’s no way you can afford to hire someone from each area of the accounting stack to get your finances in order!

What to do if you can’t afford the skills you need? Want to get out of that hot mess that is your books?

Find solutions by emailing us at [email protected]!

Beyond Bookkeeping and Accounting: We Know What Keeps You Up At Night

Beyond Bookkeeping and Accounting: We Know What Keeps You Up At Night

Welcome to Shift Financial, where full cycle accountants, bookkeeping and accounting are just a fraction of what we do. It’s our first blog post and we’re so glad you’re here! But before we talk about us, let’s chat about you – we bet you’re an amazing entrepreneur with a business that’s growing faster than you thought. Exciting, yes. Scary – also yes.

Our blog is here to help you through the moments when your bookkeeping services just aren’t cutting it. If you never get a chance to talk to your accountant, talk to them too late, or find yourself scratching your head when you look at their accounting reports with no explanations (cue the furious Googling), we bet you’re feeling frustrated, angry and maybe a little embarrassed about dealing with the numbers. In fact, it’s the reason our founder, Spencer Sheinin (Acccountants, adviser and serial entrepreneur) brought Shift Financial Insights to life in the first place.

He kept seeing the same thing happen to entrepreneurs over and over again: the financial blind spot. When it comes to accounting, you know it’s important – but you don’t like dealing with it, feel unsure about what to ask for, and overall, you can’t shake the pesky feeling that you’re just not getting the bookkeeping support your business needs to thrive. Spencer spotted this time and time again, and wants to break entrepreneurs out of this vicious cycle.

Our goal is to change how bookkeeping is delivered for entrepreneurs. Right now, most business owners throw everything at their accountants, cross their fingers, and hope it all goes well. But it’s like asking a labourer to build you a house – they’re definitely part of the process, but they aren’t the complete solution. Oh, here’s the worst part: if you’re making under $5 million in revenue, chances are that you’re not even getting your pick of the best accountants out there, because they have more to gain by working with bigger companies – hence forming a massive gap for entrepreneurs who want higher end accounting services, but can’t afford them.

That’s what our Acccountants do differently. For a flat monthly fee, our complete bookkeeping, controller and CFO services deliver reports and insightful information that’s actually digestible and most importantly, actionable. Our Acccountants aim to give you the peace of mind you need to run your extraordinary business, while actually understanding the accounting numbers and strategically using them to meet your goals.

In our blogs up ahead, you can expect us to shine the spotlight on these financial blind spots, and hand you the proper accounting tools to use to start moving the needle in the right direction with your accountant. In other words: the kind of stuff that will have you sighing with relief. P.S. Want to hop on the phone with us to see if we’re the Acccountants you’ve been dreaming of? Contact us here.