Imagine you understood with perfect clarity what EVERY number in your financials meant and exactly what to do about it. How much better and stronger would your business be?
Now, imagine having that knowledge and losing it. How much would your business suffer?
Obviously, a lot. And that’s exactly what’s happening in your business. You didn’t have the clarity, to begin with. Every day that goes by when you are not on top of your numbers, your business is suffering.
Pretend you have a once in a lifetime opportunity, the biggest prospect of your life. Today is the only time they have available. You’ve set up a video call with them with your big pitch (that you’ve pulled a couple all-nighters, and burned out your coffee machine, preparing for it). You’re traveling and don’t have access to wifi and you don’t have a private room to take the call. No problem.
You’ll plan to call-in from your phone and use your earphones to block out the surrounding noise. You find a decent background (a focus and blank wall…nice!), check your hair and teeth (no leftover salad…check) and go to dial in. Except…crap…new iPhone…old earphones. You know, the annoying lightning cable Apple changed their phones to. The ones that don’t connect with any other earphones (at least, not without that little connector device)? You do your best, fumbling through the call putting on an effort that’s at best, 50% of what you are capable of. Perhaps it’s the perfect time to switch to advancements like wireless pbx phones.
This disaster was caused by a failure between two elements that don’t match or can’t communicate. The same thing is happening in your business every day!
Accountants deliver information the only way they know how: the way they were trained in accounting school. So, when financial information is delivered, it isn’t delivered in plain English, the way entrepreneurs UNDERSTAND and NEED (most entrepreneurs never went to accounting school. In fact, they stayed as far away as possible). Accountants and entrepreneurs speak different languages that are just as incompatible as lightning and standard connectors – it doesn’t work!
How many disasters are you facing every day because you are using “lightning connectors” and your accountant uses the standard connector? What disasters are you not seeing because you and your accountant have a language barrier?
The truth is, your books are telling you a story and you’re not hearing it. Your business is suffering because of it.
Our next blog describes the second key reason entrepreneurs books are a hot mess.
After that, we’ll get onto the surprisingly simple path to financial clarity and introduce you to simple tools to dominate your numbers. The best part…you don’t have to go to accounting school to do it. You don’t even have to learn more about accounting than you do now. And it’s free!
Want to be more empowered but don’t know where to start? Get in touch with us to learn more about our services or coaching programs to help you direct your accounting department so you can turn your accounting pain into a power.